For the first Journal post of 2016, we put one of the most exciting new brands in cycling apparel in the limelight. We meet LUMO for the latest in the Freddie Grubb Focus series.
Hot on the heels of becoming the most funded cycle clothing project globally on Kickstarter earlier in the year and having secured equity investment via Crowdcube, LUMO have now launched their debut range (see launch video in gallery). We met up with Co-founder, Lucy Bairner who explains where the inspiration came from:
LUMO’s launch range, The London Collective, features jackets and bags with an LED lighting system that increases cyclists’ visibility to traffic, yet is completely concealed off a bike.
Fellow Co-Founder (and recently husband - they married on 4 July in the midst of their Crowdcube campaign), Doug Bairner explains where the thinking behind the launch range came from:
The jackets and bags contain ultra high brightness LED strips on both the front and back, subtly hidden within the construction of the design. The lights are said to be visible from 400 metres away and their placement has been deliberate to ensure they’re visible regardless of riding position. The LEDs are waterproof and washable and are powered by a removable USB-rechargeable battery unit that is tucked away in a small inside pocket.
The jackets use Schoeller® fabrics to deliver water-resistance, dirt repellence and breathability and the Bermondsey backpack is made from a hardy waxed cotton from Halley Stevensons. The jackets are also packed with cycling-friendly features like dropped hems, inner cuffs, stretch shoulder panels and lots of useful zipped and magnet closure pockets, and the bag comes with an inner laptop sleeve.
Doug goes on to describe their future plans: